4 starting strategies ZinePak founder Kim Kaupe

4 starting strategies Zine Pak founder Kim Kaupe

Zine Pak, one of the top 30 of our beginners to watch in 2014, is a publishing platform that works with high-profile celebrities such as Taylor Swift and Katy Perry, "creating products contents and organizes live events, the super fans measure and customers. The founders of Brittany Kodak and Kim Taupe is equally passionate about music and entertainment and popular culture, as consumers, are therefore directed $ 3 million in annual revenue and a successful forum Shark Tank, which led to a partnership in comparison with sharks Robert Heaver and Lori Greener. Taupe sat down with us to talk about innovation and motivation. Here are some of the best tips and advice for aspiring entrepreneurs.

Get uncomfortable.

"I tell my staff all the time, if you are uncomfortable once a week, then you are quite innovative. If you are afraid you push something, do something wrong. I think that it is inconvenient to constantly do something."

Make a change.

"I think it's just boring, do not expect someone else to do it if you really want something ... there is a" they. " We have to do something about it, "or" we will fix it. "And how is what they are? This is like an imaginary being. You are one. If you want to see something or want a product or service, it is up to you to make or build.

Listen and learn.

Kaupe explains that the best network is not about the future to enjoy, but to find common ground. "They learn to walk with someone and say," Hi, my name is Kim. "And no, I can get from you or what you can do for me. It's more, I want to hear your story and I want to hear your struggle ... it's a big part of entrepreneurship. "

Always ask "why."

Kaupe says that in 2008, some industries, such as music and book publishing fights, he knew that the demand has decreased, but something has changed for the consumer. He is looking for these differences lead to real change. "What they do not get, let's watch and see ... if you're going to ask someone to take your car to buy something, give them something better you can not download it," he says. "You get the" why "to listen."